SEA Webinar Series: December 2012

Getting Shelved: Seven Lessons for Building a Consumer Products Social Enterprise

Presented by David Simnick, Co-Founder and CEO of SoapBox Soaps


How do you get your products in front of people who care? Consumers are more likely than business buyers to factor social missions into their purchasing decisions, and social enterprises that sell consumer products usually enjoy a mission-marketing advantage over B-to-B models. But taking a consumer products enterprise to scale often means getting shelved at a major retailer.


In this one-hour live webinar with Q&A, SoapBox Soaps co-founder and CEO David Simnick will share how his company went from producing soap in basement bathtubs to stocking its products at Whole Foods and other retailers. Attendees will learn strategies for initiating, securing, and growing retailer relationships, as well as how to leverage their social missions for maximum consumer impact.



This webinar took place on Wednesday, December 19th from 12:00 - 1:00 pm Central (1:00 - 2:00 pm Eastern). A full video and slides are available to SEA members in the Webinar Resources section of our site.

About the Presenter

Dave Simnick is the co-founder and CEO of SoapBox Soaps. Every time SoapBox Soaps sells one of their health and beauty products, they donate a bar of soap to a child in need, anywhere in the world. SoapBox currently works on 4 of the world’s continents, including domestic operations here in the United States in homeless shelters, abuse centers, and food pantries. Their products are all-natural, handmade here in the US, and sold coast to coast as well as in certain Whole Foods stores.

As an Eagle Scout, Dave’s dream was to found for-profit companies with a social mission at their core. He has worked as a consultant to USAID, the U.S. Army, Michelle Rhee, the U.S. Senate, and was a Teach for America educator in Northern Philadelphia. He founded SoapBox Soaps, a company whose mission is to donate bars of aid soap for every bar sold, in an effort to stop global epidemics in their tracks.  

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